It was a coincidental meeting halfway around the world that sparked the idea for Daniel Wellington. On this trip, our founder Filip Tysander met an intriguing British gentleman with impeccable yet unpretentious style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington.
Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches. Minimalistic and refined, the classic design with interchangeable straps truly has wide-ranging appeal. The brand felt it important to make the watch thin and elegant – a clean design, without too many features, that would look good with the different patterns and colors of the iconic NATO straps. A traditional, crisp design that is perfectly round, thin and refined is now the hallmark of the Daniel Wellington brand.