Born in Sweden

Founded in 2008, Born in Sweden is a design brand that captures the essence of Scandinavian living — where clean lines, practical function, and natural beauty meet. Based in the textile-rich town of Borås, just east of Gothenburg, they design and develop beautiful, practical objects that bring a touch of Swedish simplicity and warmth to homes around the world.

From the windswept coastlines of Tjörn to the forests of Västra Götaland, their surroundings inspire not only how their products look, but also how they’re made: with a deep respect for quality, nature, and longevity.

At the heart of Born in Sweden’s philosophy is the idea that good design should be both beautiful and functional. They collaborate with talented designers who share an understanding of the Swedish lifestyle — one that values calm, clever solutions and a strong connection to nature.

This close-knit approach to design allows them to create products that are not only visually striking, but also intuitive and long-lasting. Whether it's a smart kitchen tool, a clever storage solution, or a minimal vase with a twist, their products are meant to blend into daily life with ease.

Running a small design company is, as they say, something of an adventure — full of challenges, decisions, and a wide range of tasks. But for Born in Sweden, that’s part of the charm. They’re committed to staying genuine, agile, and personal in everything they do.

Through their products, they aim to share a little piece of Sweden with the rest of the world — a sense of calm, thoughtful living inspired by the landscapes and lifestyle of Scandinavia.

Explore Born in Sweden
Discover their line of functional, sustainable home goods — thoughtfully designed in Sweden.