Hetkinen

Soft moss underfoot. Pine needles in hand. The quiet hush of the forest at dusk, and the scent of heartwood carried on the breeze. These are not just memories — they are the essence of Hetkinen, a Finnish lifestyle brand that invites us to slow down, simplify, and reconnect with nature. 

Hetkinen’s name means “a moment” in Finnish — and that’s exactly what their products invite you to take. A moment to pause, to breathe, to rethink your rituals. To let go of the unnecessary and rediscover what really matters: balance, calm, and connection.

Founded in 2018, Hetkinen draws its inspiration straight from the Nordic wilderness. With its roots deep in Finland’s forests, the brand creates minimalist cosmetics and small wooden design objects that are as pure, natural, and grounded as the landscape itself.

Hetkinen’s approach to skincare and design is radically simple. They start with only the most essential, clean, and effective ingredients — carefully chosen for their purity, safety, and healing properties. Nothing unnecessary is added. No artificial fragrances, no fillers, no compromises.

Everything is made with 100% natural, vegan, and plant-based ingredients. Tree extracts, essential oils, vegetable fats, and vitamins form the foundation of their products — nourishing the skin gently while awakening the senses with their subtle, woodsy aromas. Hetkinen ensures that their products are as kind to the environment as they are to your skin.

All Hetkinen products are made entirely in Finland, at the company’s own facilities. This local approach ensures the highest standards of quality, craftsmanship, and sustainability — and allows them to stay deeply connected to their mission.

Their iconic pinewood containers and design objects are made from Finnish wood, a material chosen not just for its durability and scent, but for its connection to home — a way of bringing the forest indoors.

Explore Hetkinen
Discover their Finnish-made skincare and design objects — created with pinewood, plant power, and the quiet wisdom of the forest.