Idun Minerals

Rooted in Swedish values of purity, performance, and innovation, IDUN Minerals is a clean beauty brand redefining what skincare and makeup can be. With a focus on high-performance formulas and skin-loving ingredients, their products are designed to deliver visible results without compromising on safety or simplicity.

From its inception, IDUN Minerals has stood for more than beauty. It’s about creating products that enhance and protect, that nurture even the most sensitive skin, and that leave you feeling confident in what you're putting on your face.

Science-Backed Beauty, Made in Sweden

All IDUN Minerals products are developed in close collaboration with Swedish researchers and dermatologists, ensuring the highest standard of skin compatibility and performance. Their philosophy is rooted in purity and precision: to use only what’s necessary, and nothing that isn’t.

Free from unnecessary additives, their formulas feature carefully selected, effective ingredients that care for the skin while delivering impeccable results. Whether it’s makeup, skincare, or haircare, every product is crafted to respect your skin’s natural balance — and to support its health over time.

Renowned for being gentle on sensitive skin, rich in nourishing minerals and vitamins, free from allergens, fragrances, and irritants, vegan and cruelty-free, with a commitment to sustainability

Explore IDUN Minerals
Discover clean, high-performance beauty — developed with Swedish dermatologists, made for all skin types, and rooted in skin-first care.