Born in the small Swedish town of Gislaved, Åsa Tomtebod AB began as a one-woman dream and a handful of hand-felted, bearded elves crafted at a kitchen sink. What started in 1993 as a tiny shop selling local goods transformed into an internationally loved brand after Åsa’s charming Bearded Elves captured hearts across Sweden and far beyond. Each gnome carries the spirit of its humble origins—care, craft, and the quiet magic of Swedish tradition. Today, Åsa Tomtebod celebrates over 30 years of creating whimsical companions, each one a small piece of Scandinavian warmth shared around the world.
